Headline in the newspaper - “Chi Trib Dumps Print Classifieds”
Okay, we could say “WE TOLD YOU SO”, but would you have listened? Yes, and you have. Many of us have made the final move to online marketing and it has enriched our business.
Basically what it says is that the Chicago Tribune has started to limit the amount of classifieds they are printing in the newspaper and “driving” the consumer on line. They are starting with the Help Wanted but it will lead to all classifieds. It is going to cut down on their “printing expenses.” Wow, they are going “Green” as well. Back at ya Chi Trib.
At the Inman Connect Conference I recently attended, Martin Nisenholtz, Sr. VP, Digital Operations, of the New York Times mentioned that they are going to expand their real estate section online to include a multi author blog from the real estate industry. They already have a mobile version. Check it out at nytimes.com/mobileRE
The Boston Globe does that already. Check out Boston.com and click on real estate. As Tevye said in “Fiddler on the Roof” - It is a new world, Golda. My real estate friends, we need to heed his advice.
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