Technology Strategies for Real Estate

Was just quoted in this article in the Hartford Courant. - Click here to read

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Just starting using my Blackberry as a tethered modem. It is only $15 a month on top of my monthly data contract. The speed is incredible. All you do is sign up with your cell phone provider, download the software to your computer and then use your Blackberry via your synch cord or by your bluetooth. Either way the computer finds the Blackberry and dials into the Internet using the Blackberry as your modem. You are now mobile wherever you can get a good cell signal on your Blackberry.  I guess the only downside is that you can’t chat at the same time that you are using your Blackberry. Love this! Powered by Jott

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I read a great post on Mihmorandum, the blog of David Mihm. He discusses 10 succint points that will help bring your Online Marketing to the next level. He calls it The Ten Commandments of Online Marketing for Small & Local Business. You can read it by clicking here. Enjoy the post and the beautiful picture of Charlton.

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I met up with Rory Dubin, a REALTOR and Women’s Council of REALTORs member to discuss the power of social networking. Listen in as Rory tells me what works for him.

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Great post from Technology for Real Estate on free mobile tools.  This article has a great list free mobile searches included FreeMobile411, Google Maps,  and others, Click here to read.

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Your family, friends, and business connections are using lots of different sites to find a share content. Some are writing blogs. Others write restaurant and product reviews. And many are uploading photos and videos. Social Networks have become very common and many of your clients business connections have accounts on one or more of them.

Some of the more effective for real estate are:

Linkedin  Is one of the more professional networks. Build a network of past colleagues, friends, and industry experts. The Answer section helps you build a reputation of an industry expert. Get people to write recommendations of your work.

RealTown is the oldest and most respected real estate network featuring a variety of online communities as well as a wealth of community created content. Great place to be found.

ActiveRain Is a social network for real estate professionals. Great networking and referral building happens here. This blogging platform has all the right tools to let the newest of Real Estate Professionals to be found on the internet.

Plaxo Pulse  is a public profile that is not static; it’s constantly enriched by the aggregated stream of the content you are creating all over the web. You’ve got fine-grained control of what content and information you include. The result is that you have control and portability of your public identity.

Yelp  Use Yelp.com to find good restaurants, to get insider info, to get good tips and tricks for wherever you may be traveling to. Contribute to the community with your own reviews. Consumers are reviewing real estate professionals here.

Facebook  Try not to get caught up with the extraneous applications like poking, and throwing sheep. Post what you have to offer as a professional and let consumers read your blog post. This site is where people want to get to know you, but keep it professional until they feel comfortable to reach out.

Myspace  Another social network for the Generation X and Y Generation. If you client base is here you need a profile page on this site.

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A year or so ago I had a $56 line item on my cell phone bill for 411 calls. Not me, but my husband and his foreman. As I was venting my frustration my son, home from college casually mentioned I should teach them to Google on their cell phones. So now I teach this in my Tools of the Trade Class. Sometimes a quick message is easier than a phone call or an email. many of our clients DO NOT have their email with them during the day but everyone has a cell phone.

Matthew Rathbun has a done a great job explaining the “How To” of googling. Click here to see how he explains it.

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This week I had the privilege of speaking for the Georgia Association of REALTORS. I travelled to Young Harris, GA where they hold one of their week long GRI programs. I teach technology (of course) for their level 200 and 200 courses. Georgia has a dean and governors which help keep the program running smoothly. These are dedicated REALTORS that believe in the program and donate their time and energy to make this program one of the most successful GRI progams in the country. One of these governors spoke to me about how she uses her TheFLIP video camera in her business. Listen to Hazel Hendrix, a REALTOR from Century 21 The Hunter Group in Statesboro, GA. Visit her website here.

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